If you regularly promote a product or service online by emailing a subscriber list or by advertising on message boards and classified ad sites, then you need to build your subject lines intentionally and strategically. Most people will read the subject line of an ad or message before they read the ad or message, so it's imperative for you to make your subject lines draw in your readers. Below are ten simple ways to use subject lines to get your ads read.
1. Use the white space in your subject line carefully and creatively. For example, you can draw attention to important details in your subject line by adding an extra blank space or two between certain words.
2. Change the case of your words. For example, you could try using a capital letter between every other lower case letter, using all capital letters in certain words or combining capital letters with lower case letters.
3. Instead of using only letters, try also using text symbols. For example, you could use symbols between certain words to draw attention to a certain word or phrase. You could also start and finish your subject line with a certain symbol for emphasis.
4. Beginning your subject line with the word "STOP!" can make a difference. Since a lot of people are conditioned to pause when they see this word, using it strategically can help lock your readers in.
5. Try Asking a question in your subject line. This is a great way to grab the attention of your readers because it gets people thinking about the answer. Also, using a subject line that is a bit off center can get people to read your ad to find the answer.
6. If you are offering freebies to your target audience then you need to use the word "FREE" in your subject line. This works for pretty much anything you want to give away free and tells your readers straight out what your ad is about.
7. Begin your subject line with an online smile :). People use smiles offline to gain people's attention and to win their trust, so why not use them online too? This can set the proper mood to get your readers into your ad.
8. Don't use unbelievable claims in your subject line. Unfortunately people get ripped off all the time online and it is definitely harder to gain the trust of readers these days. Don't use these kind of claims or your ad will be largely ignored.
9. Don't use all capital letters for every word in your subject line. Doing this makes your subject line hard to read and it looks unprofessional. Also, using all caps is considered a way to shout on the net.
10. Test with different subject lines. Testing different subject lines will help you find the line that gets your ad read more and draw the most traffic to your offer. If you want a successful ad campaign then you have to test.
Article Source: http://www.artsymmetry.com
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