Blogging has been around for over 10 years originally used for visitors to leave comments on WebPages. It began as the opportunity to leave single sentences evolving into websites in their own right.
Because of the growth of the popularity of blogging and the simplicity internet marketers have tapped into the marketing potential of blogs. So her are 5 reasons you should be using a blog to market your business or products.
1) It's simple to do. Running a blog is as simple as writing using a word processor. Because of this almost every one can use a blog to make money. So if you have a home pc and broadband connection and can type what is stopping you.
2. Surfers trust blogs. It has been discovered through market research that the average internet user believes what they read in a blog much more than the marketing put out by big organisations. This has to do with the belief that a blog is run by a individual who has not corporate allegiance. This is not always the case but the vast majority of blogs are like this.
3. Low start up costs. A blog can be set up for the fraction of the cost of a off line business. In fact if your choose to use services like Google's Blogger or Wordpress.com it is free. Though be careful because they have strict rules about advertising.
4. Authors become experts. A blogs audience can turn an author in to an expert almost over night. If he or she writes a piece of content that becomes a standard within a niche he or she is raised very quickly by their audience to the level of guru. Once there they command an almost unbelievable sway over their readers.
5) Bloggs build markets. Most blogs have a readership of 1. That's you reading your blog or if you are lucky a readership of two. That's you mom and you. Blogs market themselves to s certain extent through pinging the bolgosphere but you need to do more to build a large audience. Why not try.
Email signatures! Put a signature on all your emails inviting your email recipients to visit your blog. Most email services offer you this function as standard.
Add a Newsletter subscription to your blog and email the subscribers each time you update your blog.
Run a newsletter from your blog. Buy having a newsletter and a subscribe form on your blog you encourage loyalty in your readership bringing them back time and time again to visit your blog.
List your blog in as many blog networks as you can. A blog network is a directory of bloggs where bloggers of like mind can link together and help each other out.
Publish your RSS feed to as many RSS directories as possible. It is not as effective as it used to be but it still generates a large amount of traffic to many bloggs.
So there you have it 5 reasons why markets use blogs. I hope this was useful to you.
Article Source: http://www.artsymmetry.com
Lee Coppin publishes the Make Money Blogging 101 blog Carnival full of tips on making money blogging Get you copy of the amazing then downloadBlog Profits Blueprint Free Know!
Click here to get your own unique version of this article.
Please Rate this Article
Not yet Rated
