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Lori Osterberg's Articles

  • Developing A Six Figure Photography Business
    What's the fastest way to success? Find a mentor.

    And not just any mentor; but someone who's "been there, done that". In every industry there are always people that have achieved what you are hoping to achieve yourself. The key to success if finding those mentors, and following what they did. Mimic their actions and you have a sure-fire way to the top.
  • Photography Business: How To Generate Leads
    Sending out a postcard to a mailing list can be risky business. Whether you send out 1,000 or 10,000 postcards, statistics show the most response you can expect is 1 to 2 percent. And that's being generous.
  • Photography Business: Understanding The Marketing Budget Process
    How much are you spending this year on marketing? Is it enough to build your business?
    According to a recent survey, the answer is no. Up to 42% of companies surveyed stated they were budgeting less than 5% of revenue for their annual marketing strategies. And less than 30% were spending an adequate amount on marketing for their growth potential.

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