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Craft Business Basics 4 - Promotion
This article is the fourth in a series of four articles that will guide you on how you can start your own crafts business using the four Ps of Marketing - Product, Place, Price and Promotion.
Craft Business Basics 3 - Price
This article is the third in a series of four articles that will guide you on how you can start your own crafts business using the four Ps of Marketing -Product, Place, Price and Promotion.
Craft Business Basics 2 - Place
This article is the second in a series of four articles that will guide you on how you can start your own crafts business using the four Ps of Marketing - Product, Place, Price and Promotion.
In this article, we'll look at the places that you can sell your crafts. Traditional marketing says location, location, location is all important in retail sales. If you're intending to sell your crafts directly to your customers, then where you sell them is important. Each channel of sales comes with its own challenges and it helps to learn from experts from the various channels so you know how to sell effectively. Below are some ways you can get into the crafts business.
Crafts Business Basics 1 - Product
This article is the first in a series of 4 articles that will guide you on how you can start your own crafts business using the 4 Ps of Marketing - Product, Place, Price and Promotion.
The crafts business is an evergreen business. Even in today's high-tech world, people are still craving for that nice, sweet, little hand-made craft item because they add a personal touch and demonstrate sincerity, something that high-tech products will not be able to achieve.
In this series, I apply the traditional 4Ps of marketing to the crafts business and show you how you can follow these steps and start your own profitable crafts business from home. We begin the series with the first P - Product.
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